The Uprising Show
Welcome to The Uprising Show where we delve into the minds of the game changers, the innovators, the visionaries, and the pioneers of the healthcare industry. The Uprising Show is hosted by Vivek Nanda, Founder of TopHealth. TopHealth is a media network focused exclusively on Thought Leadership in Healthcare. Vivek has a track record of taking several companies in B2B, SAAS, and Health-tech from zero to millions in dollars of revenue as a Marketing and Go-To-Market Leader.
Join us as we speak with the people who are revolutionizing the way we think and approach healthcare. Bringing you insights and inspiration from the most impactful voices in healthcare today.
The Uprising Show
How Hyper-Targeted Marketing is Revolutionizing Patient Acquisition with Seth Turnoff
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Join Vivek as he chats with Seth Turnoff, a man of many talents and experiences. Dive into Seth's journey from a touring drummer to a healthcare marketing innovator, uncovering unique insights along the way.
- Seth Turnoff shares his unconventional career path and entrepreneurial spirit.
- Explore the intricacies of patient acquisition in healthcare.
- Learn about hyper-targeted marketing and its impact on healthcare practices.
- Discover Seth’s take on the power of personal branding, including his signature mustache.
- Gain insights into effective strategies and common pitfalls in healthcare marketing.
Timestamps:
00:00 Entrepreneurial Pivoting and Client Needs
04:41 Seeking Purpose Beyond Work
09:14 Navigating Complex Team Dynamics
12:07 Healthcare Marketing Challenges & Opportunities
14:32 Targeted Marketing for Success
18:39 Opt-In Consumer Data Advertising
20:34 "Connecting Healthcare Marketing to Revenue"
24:37 Unexpected Mustache Journey
27:48 Smallest Mustache in Wild Room
31:12 Understanding Patient Care Journey
34:58 Targeted Medical Campaign Strategy
37:11 Referral Network Success Strategy
39:30 Iterative Experimentation in Practices
42:43 Innovative Cold Email Strategies
45:49 "Accountability and Resolution Strategy"
50:11 "Insightful Journey and Mustache Secrets"
Seth Turnoff's LinkedIn - https://www.linkedin.com/in/sethturnoff/
Seth's Company - https://custommedicalmarketing.com/
The Uprising Show Website: https://theuprisingshow.com/
Vivek Nanda's LinkedIn: https://www.linkedin.com/in/viveknanda1/
Vivek Nanda's Twitter: https://x.com/vickks
TopHealth Media Website: https://tophealth.care/
“Disclaimer: Informational only. Not medical advice. Consult your doctor for guidance.”